New Homes Magazine: New Homes Map Guide Publication Details

New Homes Map Guide - Online and Direct Mail Exposure & More!

With over 500,000 copies distributed every issue, four regional editions of New Homes Map Guide blanket Northern California, reaching serious buyers and drawing new prospects into the market.

Santa Clara County & Surrounding Areas

Contra Costa County & Surrounding Areas

San Francisco, Peninsula, Alameda & North Bay

Sacramento/Central Valley Region

Online Exposure

Map Guide ads are featured on New Homes Online's Find-A-Home database where buyers search by location and price. New ads are also included in the New Home Alerts email newsletter and Map Guide covers receive online exposure as Featured Communities of the Month.

New Homes usually ranks in the top ten organic searches when a buyer searches for a new home in Northern California. For example, when searching "new homes Northern California" and "new homes Bay Area" newhomesmag.com ranks #1.

New Homes Online is consistently among the top referring websites for new home communities, with builders reporting that leads from New Homes are more likely to fill out registration cards. The traffic generated by New Homes Online also boasts a higher conversion rate from visitor to buyer, with builders citing conversion rates as high as 50%!

New Homes provides Google Analytics reporting to help builders monitor results. Advertisers receive information on page views and click-throughs for their community listings.

Direct Mail

New Homes Map Guide reaches potential buyers where they live with a unique direct mail program that targets prospects by demographics including income, professional status, household wealth and more. New Homes has the capability to target specific buyer profiles including Asian buyers and other ethnicities or market segments.

Newspaper Distribution

New Homes further expands your reach with newspapers. Newspaper subscribers receive New Homes Map Guide in their newspaper while non-subscribers receive the Map Guide in their mailbox through direct mail, ensuring complete market coverage.

Newspapers include:
Bay Area News Group

DEADLINE INFORMATION

Issue	Deadline
January/February 2012	December 13, 2011
March/April 2012	February 14, 2012
May/June 2012	April 16, 2012
July/August 2012	June 13, 2012
September/October 2012	August 13, 2012
November/December 2012	October 15, 2012

Advertising Opportunities

New Homes Map Guide is printed bi-monthly with monthly covers. The Map Guide is distributed monthly and advertising is available in two month increments only.

For information on current rates, please call 707-451-9990 or contact us at: info@newhomesmag.com

Map Guide Advertising
HBA (Home Builder Ad)--includes online HBA
Front Cover
Back Cover
Full Inside Panel Display Ad
1/2 Panel Display Ad
1/4 Panel Display Ad

Discounts available for multiple HBA, cover, and display ad purchases. Discounts also available for purchasing advertising in multiple Map Guide editions.

Print Specifications

General Specifications:

Software Applications	InDesign, QuarkXpress, Photoshop, Adobe Illustrator
Support Files and Art	Photoshop: tiff, eps, hi-res jpg; All electronic photos supplied at 100% and 300-350 dpi in CMYK format Color density: No more than 290% tone density for the total of all four color channels Original art format: 4" X 5" or 2 1/4" transparencies, 35mm slides Illustrator: eps, preferably with outlined fonts; No PDFs Fonts to include all native screen and printer font families; no custom suitcases All electronic files must be accompanied with hard copy color proofs
Transport of Files	CD, DVD, e-mail attachment FTP site: Call for FTP information

Map Guide Specifications:

Page trim size	8" X 11"
Document size	8" X 11" with live area .5" from trim and a .125" bleed outside of trim Allow a 2.25" X 8" area for masthead

Home Buyer Ad (HBA):

(HBA) Copy:	Maximum of 320 characters.
Map location	Please furnish materials with map location of community or written directions to community location.

For questions regarding specifications, please contact (707) 451-9990.